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RGK2394
Dud?


Joined: 18 Apr 2008
Posts: 5

Re: Consulting, I am here to help!!!
PostPosted: Thu Aug 28, 2008 10:23 pm Reply with quoteBack to top

Just q quick question-

Do I have to be a niche report subscriber to get the free leads in the ad on page 12, next to your article?

thanks!

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RICK JAMES
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Raymond B
Marketing Guru


Joined: 04 Jan 2008
Posts: 174
Location: Nevada

Re: Consulting, I am here to help!!!
PostPosted: Thu Aug 28, 2008 11:25 pm Reply with quoteBack to top

RGK, That is a great question. The answer is yes that special is for NICHE REPORT subscribers. They can send me their copy in the mail and recive 100 leads FREE.

I really like this magazine as it always has some great insight from industry professionals. Founder Robert Pegg really puts out a good up to date market watch of the industry so when he asked me to write an article on marketing I was very excited.
To show my appreciation if you notice on the page 12 I also have an add for a FREE 100 leads for Niche Report ...another benefit of scubscribing to this magazine besides the information is the deals you can get from teh people who advertise in the magazine!

Thanks Robert! Keep up the good work bud.

RGK2394 wrote:
Just q quick question-

Do I have to be a niche report subscriber to get the free leads in the ad on page 12, next to your article?

thanks!

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u7urtp
Flash in the pan


Joined: 30 Sep 2007
Posts: 71
Location: Virginia

Re: Consulting, I am here to help!!!
PostPosted: Fri Aug 29, 2008 2:39 pm Reply with quoteBack to top

Thanks Raymond - That means a lot coming from you.

BTW - Thank you for the article, it came out great! Articles from folks like you and other top industry insiders helps us to expand and retain our readership.

Fight on!

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Robert Pegg, Publisher
Find Your Niche in The Niche Report!
www.TheNicheReport.com
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Raymond B
Marketing Guru


Joined: 04 Jan 2008
Posts: 174
Location: Nevada

Re: Consulting, I am here to help!!!
PostPosted: Wed Sep 03, 2008 5:55 pm Reply with quoteBack to top

Thank you too. Your the man bud. keep that magazine pumping. I would be glad to write for you anytime.

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Raymond B
Marketing Guru


Joined: 04 Jan 2008
Posts: 174
Location: Nevada

Loan mod marketing
PostPosted: Fri Sep 12, 2008 1:08 pm Reply with quoteBack to top

After a ton of research and beta testing we found that there are two major databases that are working for this industry...one being the ARMs recasting that are over 100% LTV. Most of the home owners were subprime to begin with; now that most are upside down due tot he value changes as well as many of them having late(s) in the last year as well due to the nature and life style of the typical subprime borrower. If you target for TRUE recast date and then go back 45-60 days as well as forward 45-60 days you will have pretty good success. The only thing that makes the difference is the script in which you use.

The second database that I would recommend is prescreened credit data from the bureau. With this file you can target by current late(s), loan amount, fico and the recent status of credit card payments. Most Loan Mod specialists will target people that are 30-60 days late currently and this is a very accurate file to get that from. Keep in mind that on both of these databases you will see a little higher disconnected ratio than a standard a paper list. The obvious is that they are not all paying the bills.... some are foreclosing or short selling so phones do get cut off here and there. The good side of these lists is that both databases in this case are extremely accurate after the disconnected ratios.

You can have some good success calling the database and mailing to it can be hit or miss depending on your piece. I prefer letters over post cards unless you’re double mailing the same list. Post cards are more for name recognition and if you keep hitting them they will call you if your post card is catchy.

There are a few other databases that can work for this if you can find the right source.....the first being aged internet refinance leads anywhere from 1 week to 2 months old can be a good list to target because many of the folks inquiring in the last few months do not qualify for a loan. That makes a good marketing list for loan mods. The other would be the dreaded triggers that are about 7 to 30 days old. Again very good list of people in the market for a loan that probably do not qualify for a refi...again a good marketing list for loan mods.

With all the options of targeting your audience out there you can decide what may best work for you. From seeing the results every day I would absolutely say that the ARMs recasting is my favorite to work. Especially if you come from a broker back ground and you are still doing loans as well as mods. You get one list and get loans as well as mods off the same list depending on the client and if you network yourself correctly you should even get some short sales out of it. I mean hey ....these subprime ARMs are all going to need to do something.

If there are any questions about htis hot tipic please fire away!

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Raymond B
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Joined: 04 Jan 2008
Posts: 174
Location: Nevada

Re: Consulting, I am here to help!!!
PostPosted: Thu Nov 20, 2008 3:41 pm Reply with quoteBack to top

I wanted to give a little feedback form the NAMB West convention in Las Vegas this past week. We had a booth at the expo and I am happy to announce that the turn out was much better than expected. I got to meet a few of you guys on the board (including Randall) which is always good fun for me and the staff.

I also wanted to share with you all the article I wrote for the niche report. You can view it on the niche report website on the November issue page 23. This article is about diversifying yourself to earn more money every month.

Thanks again for all that stopped by the booth on Tuesday. Very Happy

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Last edited by Raymond B on Mon Dec 29, 2008 10:18 pm; edited 1 time in total
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Raymond B
Marketing Guru


Joined: 04 Jan 2008
Posts: 174
Location: Nevada

Direct mail is working agian.
PostPosted: Mon Dec 29, 2008 10:16 pm Reply with quoteBack to top

Over the last few months we have been able to track a very high increase in response ratios for mortgage direct mail. We track responses from over 200 mail drops monthly and in the last 4-5 months our clients have really been experiencing higher response ratios then we have seen in the last few years. We believe this has a big part to do with the fact that less and less people can afford to mail and more and more people are getting out of this industry. If you have little saturation your marketing will usually perform well. You just have to make sure that the list you are mailing to is targeted for your specific piece, if you do this you will get over 2% every time you mail. Lately our clients have been seeing 3-7% depending on the type of mailer your talking about.

-FHA streamline mailers will get you 3-5%

-Loan modification mailers will yield 4-7%

-Reverse mortgage mailers will see 4-5%

-First Time Home Buyer mailers yield 2.5-5%

-Short sale mailers will get you from 2.5-4%

The numbers from above are real numbers from printed letters in number #10 envelopes. You can go fancier with snap packs and or any other specialty overnight package but to be honest for the price and the response ratios a letter in an old fashion #10 is working the best right now. Color letters are getting about .5-1% response better than black and white however both are converting very well. Make sure you target your audience correctly and direct mail is like shooting fish in a barrel.

The most important piece of advice I can give anyone doing direct mail is to find a reputable house that has access to or can point you in the direction to get access to very targeted lists. There are many good mail pieces out there but it takes the right list to really make a campaign go well.

Good luck to all and have a safe and happy New years as well!

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Anniecan
Dud?


Joined: 01 Jan 1970
Posts: 8

Regarding what works
PostPosted: Fri Jan 16, 2009 8:11 pm Reply with quoteBack to top

Ok, guys and gals, I'm one of the old gals, so I've seen these slumps before. We can get through this together.

If you're going to send a mailing piece, send an envelope. Hand write the address. Hand write the return address. Do NOT put a name on the return address; do NOT use a suite number or an apartment number or a P.O. Box.

A #10 (standard business size) envelope works, but a greeting card size envelope works better sometimes. Use a stamp, not a postage machine.

If you are mailing to former customers, a greeting card is actually very nice, with a little note inside (handwritten) that says something like 'thinking of you, our rates are down, this is a good time to refinance from your ARM to a fixed, yada yada yada' How are the kids? If you need my lending expertise for anything, give me a call! Stick your business card inside.

If you are mailing to future customers, such as those real estate offices that are not yet talking to you yet, use the #10 envelope. Again, hand write the address and return address. On a single sheet of paper in the inside, handwrite as neatly as you can (and have someone review your spelling and grammar) a letter that tells who you are, who you represent, and that you would meet with the office manager to schedule a time to enhance and improve the office production. State in the letter that you will call for an appointment within the next few days and that you will be in the area during the week of x - x.

Then call when you said you would and schedule an appointment with the manager. Set up a time to sponsor an office meeting (coffee and donuts) to teach something.

Send out 10 letters a day and you will soon be rolling in customers. This is tedious, but it works, it works.
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Raymond B
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Joined: 04 Jan 2008
Posts: 174
Location: Nevada

Re: Consulting, I am here to help!!!
PostPosted: Mon Feb 23, 2009 3:24 pm Reply with quoteBack to top

Thanks for the post. Anyone else wanting to add legitimate advice feel free.

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Lisa11
Flash in the pan


Joined: 14 Jan 2009
Posts: 26

hi
PostPosted: Fri Mar 27, 2009 10:14 am Reply with quoteBack to top

Now we all know that referrals are always the best way to do well in this industry however they do run out and that leaves most looking to direct marketing options. The problem is that most people don't understand the concept of directly marketing themselves effectively. My goal is to educate this board and any newbies to this industry on the concepts of Direct Marketing as well as offer advice on what types of marketing is working best at the current time we are in.


Lisa11
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