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jesscm
Dud?


Joined: 04 Nov 2009
Posts: 3

Re: Looking for loan mod marketing advice
PostPosted: Thu Nov 05, 2009 10:49 am Reply with quoteBack to top

I am also of the opinion that it is important that you have a good web presence. Many people search online in order to find the best loan for their requirements.
I would try to advertise your homepage and additionally let the reps call people. That is the only advice I can give you. I hope your loan mod company will soon have enough work.


Last edited by jesscm on Fri Nov 06, 2009 8:13 am; edited 1 time in total
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Raymond B
Marketing Guru


Joined: 04 Jan 2008
Posts: 122
Location: Nevada

Re: Looking for loan mod marketing advice
PostPosted: Thu Nov 05, 2009 3:22 pm Reply with quoteBack to top

Very true.....Having a good site is important...only issue is it does take time to get ranked and a little bit of money....plus most don't have any clue on how to do it. The SEO part still takes time and for some the mod industry wont be around for ever. People want immediate traffic. There are 4 ways to get immediate traffic...

1)My 1st advice would be to buy leads from a trusted source. If you can convert a good % of them you will make consistent money with a good lead vendor.

2) Have Chris (sitburns) build you a site (I highly recommend him as he has done a few sites for me). Also I do most of my own SEO, Chris has helped me in the past and done a great job on that. If you get a site you MUST do SEO or your site is pointless. Now because SEO does take some time to get you ranked and getting traffic, you may need to do some PPC via google, or yahoo to get you some traffic. Both SEO and PPC do cost money but well worth it once you are getting traffic.

3) Direct mail is very effective and you can generate traffic in as little as 3-5 days....The thing with direct mail is you can be very specific about who you target....ie....people who are 30-90 days late on the mortgage currently, no current BK, minimum 200k loan amount...etc... This way when your phone rings (which DM is about 2-5% response on loan mod mailers) its people that are in need of your help. Direct mail does cost money but with the right data and a good piece you can generate some serious business and FAST!

4) The last option is buying an existing site. If a site has a good domain and key word placement it is usually getting good traffic already....In most cases you can take a good domain that has been up for a long time put minimum work and management into it and have yourself a lead generation site in less than a week...I know this because i buy and sell sites all the time. I generate leads online for sale to companies and once a new industry pops up I usually sell a few of my sites in one industry so I can focus on the new one. For example...I have 12 lead gen sites for loan modification for the last year. WE are getting heavy into debt settlement online lead gen and right now we are selling 3 of the mod sites...

http://loanmodificationhelpers.com/

http://aboutloanmodification.com/

http://loanmodificationhelper.com/
(this one can be easily converted to a lead gen site..we have it as an e-book do it your self kit site.

These 3 sites alone have generated me over 15k leads in the last 6 months.

Like any other site for sale, all three sites could use a shot of SEO (Chris could help you with this if you don't know how to do it) and they will be generating leads in as little as a couple weeks.

The point is this.....It is always easier to get an existing site ranked and producing than a new one and they stay ranked longer. But the bottom line is Internet lead gen is a dang good way to go!



sithburns wrote:
Do you have a web presence? Alot of people get some results by getting ranked naturally with the big 3.

_________________
Raymond B
Direct Marketing Consultant
FHA Leads and mailers
Predictive Dialers
Loan Modification Marketing
800-811-1402 office
raymond@bestratereferrals.com
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syd
Dyn-o-mite!


Joined: 15 Jul 2008
Posts: 244

Re: Looking for loan mod marketing advice
PostPosted: Tue Nov 10, 2009 2:07 am Reply with quoteBack to top

Just keep in mind that these things get very expensive. Listen to Ray he knows what he is talking about. Goodluck!

Thanks

SYD

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www.SYDFinancial.com
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